Designing delightful experiences with a dash of empathy, a spark of creativity, and just enough fun to keep things unforgettable!
Bloom(original mobile language)
Research, UX/UI, Product Design, Mobile App
Bloom is an original mobile design language I developed to promote mindfulness among users. By minimizing transitions between apps, Bloom aims to reduce digital fatigue and encourage a healthier interaction with technology. The design emphasizes minimalism and fluidity, allowing users to enjoy a smooth and seamless digital experience that supports informed and mindful living.
Philips Hue App
Research, UX/UI, Product Design, Mobile App
In this project, I redesigned the Philips Hue App to enhance its accessibility and user-friendliness. The goal was to ensure a seamless experience for all users, allowing them to control their smart lighting systems effortlessly. The redesign focused on intuitive navigation, simplified controls, and improved visual aesthetics to make smart lighting management more intuitive and enjoyable.
CastAway
Website Design, Social Justice
CastAway is a free, web-based, open-access information platform I designed to educate users on issues and policies concerning refugees. The platform provides a holistic range of information, aiming to combat misinformation by enabling users to identify problems, access educational tools, and take action as advocates. The design focuses on clarity, accessibility, and user engagement to foster informed and compassionate communities.
User Research Projects
-
![]()
Uniqlo Website System Audit & Optimization
As a personal project in 2020, I conducted a comprehensive audit of Uniqlo's website to identify areas for system optimization. The analysis highlighted strengths in navigation for familiar users while pointing out significant flaws such as disorganization, redundancy, and unreliable search functions. Recommendations were provided to enhance the user experience, streamline content, and improve the overall efficiency of the website.
-
![]()
Volkswagen Customer Experience Optimization Proposal
In collaboration with Ogilvy in 2019, I developed a proposal to enhance Volkswagen's brand equity, focusing on safety and increasing its influence among car owners. The proposal includes strategies for optimizing the customer experience through improved digital interfaces, targeted communication, and value-added services, all aimed at strengthening customer loyalty and brand perception.
