user research projects

As Mercedes Benz shakes up its marketing strategy to target younger audience and Toyota enters the luxury car market, Volkswagen’s market is threatened. This proposal focuses on promoting VW’s brand equity - safety and increase the power of influence in Volkswagen’s car-owners.

Uniqlo is a clothing company founded in Yamaguchi, Japan, in 1949. Originally a textile manufacturer, Uniqlo has now developed into a globally known brand with over 1000 stores around the world. Uniqlo has several channels to engage with customers. Social media channels aside, they have both a mobile and desktop website, mobile app and retail store.